online businesses

#10 Online Businesses You Can Start in Nairobi

Are you looking for online businesses you can start in Nairobi? You came to the right page.

The internet serves as a potent tool that links businesses with people. It serves as a medium that allows businesses to reach out to individuals from any part of the world. 

Deciding to utilize this tool to create an online business is one of the best choices you can make. Many people have taken advantage of this and are currently enjoying numerous benefits. 

However, to establish and operate a successful online business in Kenya, it’s crucial to connect with the right customers who are interested in your offerings. 

This implies that you must research the right online business ideas in Kenya that generate a decent amount of income.

For several entrepreneurs in Nairobi, Kenya, running an online business provides the assurance of financial stability and independence. 

However, with numerous online business opportunities in Kenya, it’s easy to get confused about which one to venture into.

To help you commence your business and attain its flexibility and freedom, we have compiled a list of 10 online business ideas in Kenya that you can launch.

1. Website design & Development Business in Nairobi

#10 Online Businesses You Can Start in Nairobi

In Nairobi, the most profitable online business is website design and development. This is due to the growing demand in the flourishing Kenyan economy. 

Online businesses need to establish a strong online presence to gain market share. With the ability to operate purely online, web design businesses in Nairobi can serve clients from all over the world. 

While many individuals and companies are offering this service, it is recommended that one conducts research before hiring to ensure the best deal. 

To start a web design business in Kenya, one must have a computer with an internet connection and possess web design skills. 

If lacking in this area, taking courses is advised. Additionally, business registration is required if serving Kenyans and operating an office in the country. Finally, marketing skills are necessary for success in this industry.

Related: How To Start A Cosmetics Business In Nairobi

2. Web hosting Reseller Business in Nairobi

Here’s an alternative version: If you’re looking for a business opportunity in Nairobi that doesn’t require a lot of upfront investment, consider starting an online business selling web hosting packages. With a little effort, you can turn this into a profitable venture.

To get started, you’ll need a computer with internet access and marketing skills to promote your hosting packages. You’ll also need a website to list your packages and sell subscriptions to clients. For this, you’ll need to find a good web hosting company offering competitive reseller packages.

Consider adding promotional banners and social media ads to your offerings to make your business more attractive. You’ll also need to set up a payment gateway, such as M-Pesa, and have customer support skills to handle any inquiries or issues that arise.

It’s also important to know about web hosting and related skills. And if you’re providing services to Kenyan clients, you should register your business as a reseller. You can grow your online business into a successful enterprise with these tools and resources.

3. Blogging in Nairobi

Blogging is one of the most profitable online businesses you can start in Nairobi, enabling many individuals to earn a good income. It provides an opportunity to promote affiliate products and other businesses through your blog.

This type of online business is considered one of the simplest in Kenya, as it doesn’t require any special equipment or skills. To start a blog, all you need is dedication, time, and the ability to create quality content.

To begin your blogging journey, you will need access to a computer with an internet connection, a blog (check out this article on how to start one), writing and internet research skills, as well as a hosting account. 

4. YouTube channel business in Nairobi

Perhaps you have observed a surge in the number of young Kenyans venturing into Vlogging and generating income online. 

This particular online venture is among Kenya’s most remarkable business opportunities, as it allows you to commence today and witness rapid growth in your earnings.

To get started, you will need a computer with internet connectivity, a camera (which most Smartphones have), video editing software, and proficiency in editing videos. Additionally, you will require a YouTube channel and a niche with high-quality content.

5. eCommerce business in Nairobi

In Nairobi, a promising venture involves setting up an e-commerce store for buying or producing goods and selling them online to attract a wider customer base. 

Marketing prowess is key in this enterprise. It is important to note that this business requires a significant amount of investment. Therefore, it is wise to commence with a small amount of capital and gradually expand the business.

6. Digital Marketing Consultant Business in Nairobi

The realm of digital marketing encompasses various fields of online advertising. 

Nowadays, the demand for digital marketing consultants is high, and starting a business in this field is possible with minimal capital investment.

To begin, you can learn about online advertising fundamentals by exploring social media advertising, such as Facebook ads. 

Afterward, you can make a profit by providing consultation services to companies regarding digital advertising campaigns.

In Nairobi, some digital marketing businesses you can venture into are:

a. Email Marketing Services

This type of digital marketing business is highly lucrative. You can assist other businesses with their email needs, including:

  • List creation
  • Data mining
  • Maintenance of email lists for clients
  • Email campaign management

b. Social Media Marketing Business in Nairobi

This is another excellent online venture where you can generate income quickly. Online businesses require marketing to promote their products, and companies are willing to pay you generously if you can manage their online marketing campaigns. Social media marketing involves working with platforms such as Facebook, Twitter, and Instagram.

c. Search Engine Marketing inNairobi

Search Engine Marketing (SEM) is a highly specialized digital marketing business in Kenya. This form of online marketing entails partnering with online businesses to boost their products’ ranking on search engines like Google.

7. Dropshipping Online Business in Nairobi

Dropshipping is another online business you can start in Nairobi in 2023, where you can procure products from suppliers and sell them through your online store to attract more customers. The best part is that you don’t have to bear the burden of stocking the products or managing the shipping process.

Young people in Kenya who aspire to make money online and avoid the hassles of production, storage, and shipping can benefit from this business model. They can collaborate with online suppliers and intermediaries to earn profits.

Starting an online dropshipping business requires no investment but demands excellent sales and marketing skills.

8. Freelancing Business in Nairobi

In Nairobi, freelancing is one of the most profitable online businesses you can start in Kenya in 2023. Many online companies require online professionals periodically to perform various online tasks.

As a freelancer, you have the flexibility to work from home or any location of your choice while earning money for your skills in online marketing, graphic design, blog writing, and other areas that clients may require.

Starting a freelancing career in Kenya is relatively easy, and it’s possible to secure your first client soon after beginning.

Freelancing is also an excellent option for working part-time and increasing their income.

9. Social Media Influencer Business

In Kenya, an emerging business involves leveraging social media platforms such as Facebook, Instagram, and Twitter to sway customer preferences toward online products.

Generating income from this venture is possible by crafting online reviews for new products, affiliating with online companies, and endorsing products on personal social media handles.

The ideal candidates for this type of business are those with a robust online presence, such as celebrities and prominent bloggers who have a substantial following.

10. Virtual Assistant in Nairobi

Virtual Assistant in Nairobi

As a provider of remote administrative services, a virtual assistant business is one of the online businesses you can start in Nairobi in 2023 which can be a great way to serve the needs of companies and businesses. 

While prior experience is not required, certain skills are crucial, such as project management, organization, and communication, which can be learned through training or previous employment. 

In terms of general administration services, virtual assistants can undertake tasks such as bookkeeping, scheduling, email management, billing, and customer service. Additionally, virtual assistants can support businesses with their marketing efforts. 

To get started with your virtual assistant business, you’ll need some essential tools. These include a computer or laptop, a stable internet connection, and the necessary software. 

However, you don’t necessarily need to purchase a computer – borrowing one from a friend or family member is an option. In areas with fiber optic cables, such as Nairobi and other counties, you can opt for affordable home internet subscriptions ranging from Ksh2,000 to Ksh6,000. 

If home internet installation is not available in your area, you can purchase a Safaricom router and subscription for Ksh14,500.


When selecting an online business you can start in Nairobi in 2023; there are various aspects to consider. 

These include your desired income level, your existing skills and knowledge, your willingness to learn new online skills, your ability to attract high traffic to your site, and the time it will take to achieve profitability, or break even.

Different types of online businesses in Nairobi may require varying durations to reach the break-even point. For instance, online shops that need substantial initial investments may take considerable time to become profitable.

It is important to note that it is impossible to create a list of the most profitable businesses in Kenya, as this depends entirely on your chosen online business and your unique circumstances.

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *