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This guide focuses on the business of packaging water in bottle for sale to different kinds of consumers.
In Kenya bottling water became a business of interest in the early 2000s. The business is driven by:
• Health Concerns – More consumers mistrust tap water and go the extra mile to access clean drinking water. In urban areas where there are water shortages and residents have to resort to purchasing , bottled treated water becomes a leading source of drinking water, while the purchased water is used for other household chores. Consumers are also becoming more health conscious from reading and listening to material appearing in different media. For instance a lot has been written about the health benefits of drinking a certain amount of water everyday in regard to the skin and aging.
• Convenience to do with ease of carrying and accessing clean water when on the move and away from home.
• Lifestyle Changes through exposure, education and increasing income made carrying and drinking water on the move a mark of prestige.
That is no longer the case as it was say 6 years ago. Bottled water is increasingly becoming a mass product. Aspirational consumers who still want to use to signify class differentiate by going for drinks of brands considered prestigious, which in most cases than not are the pioneers and more established brands.
Related to lifestyle is the consumer who doesn’t want to take pure water, either flavoured or plain. For instance in areas where tap water is ‘salty’ or ‘tastes funny’ . In such cases consumers who can afford will go for bottled water .
Guide Content Outline
- Value of water industry
- Overview of the competitors
- Equipment required
- Factors to consider choosing equipment
- Market Analysis
- Capital & Budget analysis.
- Source of water
- Methods of water treatment
- Equipment Suppliers
- Competition and Locations
- Keny Bureau Of Standards.
- Branding and staffing.